Episode 1   March 13 2017

Motorcycle 2.0

We have extremely relevant ridership experience! Bicycles are basically motorcycles without motors, after all. The problem: motorcycles are great on land, but not so hot on water – so let’s make them just like a Delorean: going-sideways pontoon-style wheels. We investigate Will Smith’s “I, Robot” as design inspiration, and dig on that self-driving tip – it’s safe because we’re faxing dogs directions to Subway. Finally, Eric reinvents a scene from “The Avengers” (the UK one).


Hey, I just met you  and this is crazy

What even is this? If you’d like a gentle on-ramp to The Redesign, check out some of our favourite episodes: Submarine 2.0, Horse Racing 2.0 and Watch 2.0.