World, get ready to hear the brown note in lots of places you didn’t expect! Because we have a very large truck with speakers on top that plays the brown note. Why? Well it’s very funny to us but also to advertise BROWN™ (aka Coffee 2.0), an inevitable revolution in the world of beverages. You’re familiar with “hot bean juice”, the thing you’re unfamiliar with that will nonetheless be going in your drinkhole is a delightful tide-pod-terroir experience crafted with the finest jelly bean dust and milk skeletons.